BlackBerry Z10 may not be selling as well in the UK as Thorsten Heins claims- Ash Ruparell
In an interview this week, The CEO of BlackBerry, formerly known as Research In Motion, Thorsten Heins, hailed the
success of his company’s new phones, saying that sales in the UK were “beyond expectations”. Mr Heins claimed in the interview that the “White is sold out already. The black is hard to stock up again. It’s very encouraging.”
The white version of the the touch-only Z10 is exclusively available at Phones 4U who is one of the UK suppliers of the Z10. Staff were contacted by mobilenewscwp.co.uk, and were told by customer services and two retail stores they have not sold out of the smartphones.
The Daily Telegraph contacted stores in London who also said they “plenty left”.
The contention leaves everyone wondering what the facts are. Critics and BlackBerry fans alike have awaited the launch of new BlackBerry phones as these are the first they have released in a few years. With Smartphones evolving as fast as they have over the last few years fans and critics want to know how it stacks up with the iPhone 5 and the Samsung Galaxy SIII. Actual sales figures have yet to be reported.
BlackBerry have so far failed to reply to requests for a comment on the subject.
Another snag that Blackberry has come across is a delay in the supply of the Q10 which is now due to hit American shores in May 8-10 weeks after the launch of the Z10.
Heins commented on the delay today , “Am I a bit disappointed [by the delay]… Yeah, I would be lying saying no. But it is what it is, and we’re working with all our carrier partners to speed it up as much as we can.”
Although sales in Canada have far exceeded expectations Heins said in a statement released today, “In Canada, yesterday was the best day ever for the first day of a launch of a new BlackBerry smartphone,” .


